CRM Marketing Manager, Subscriptions

Role Overview

We’re looking for a CRM Marketing Manager, Subscriptions to join our CRM & Lifecycle Marketing team. The role will own and optimize key customer journeys across Kobo Plus and Audiobooks, using lifecycle marketing to drive acquisition, trial conversion, engagement, retention, and customer lifetime value.

What You Will Do

You will develop targeted lifecycle programs across email, push, and emerging channels such as SMS, using customer behavior and insights to deliver more relevant experiences at every stage of the subscription journey.

Why It Might Be a Fit

You will partner closely with Kobo Plus, Analytics, Creative, Content, Marketing Technology, Product, and other teams to identify growth opportunities, develop campaigns, and always-on journeys, test new approaches, and continuously improve performance.

Requirements

• 3-5+ years of experience in CRM, lifecycle, retention, or digital marketing, ideally within a subscription, e-commerce, streaming, media, or consumer technology business
• Demonstrated experience building lifecycle programs that improve conversion, engagement, retention, and/or customer lifetime value
• Strong understanding of subscription customer journeys, including acquisition, onboarding, trial conversion, engagement, churn prevention, and win-back
• Hands-on experience developing and optimizing email and push programs; experience with SMS or other direct channels is an asset
• Strong knowledge of segmentation, personalization, marketing automation, and A/B testing
• A highly analytical mindset with the ability to turn performance data and customer insights into clear actions
• Experience using marketing automation platforms such as Oracle Responsys, Salesforce Marketing Cloud, or similar
• Experience with analytics and reporting platforms such as Google Analytics, Tableau, or similar
• Strong project management skills with the ability to manage multiple programs and stakeholders simultaneously
• Excellent written and verbal communication skills
• Strong attention to detail without losing sight of the broader customer and business opportunity
• Curiosity about emerging CRM, personalization, AI, and lifecycle marketing capabilities
• Knowledge of privacy regulations, consent management, and CRM best practices

Benefits

• Flexible hours and hybrid remote working environment
• Subsidized in-office lunches
• Four extended long weekends in the summer
• Full benefits starting from your first day
• Paid Volunteer days, unlimited sick days, and 3% RRSP matching
• Work From Anywhere Program for up to 3 months (90 days)
• Lifestyle spending account
• Talent and development training budget
• Free Kobo device + free weekly e-book or audiobook
• Weekly Kobo Spark sessions
• Maternity/paternity leave top up
• Dog friendly office