Manager, SEM (12-month contract)

Hybrid Full TimeToronto, Ontario, CanadaRakuten Kobo

Role Overview

Join Rakuten Kobo as an independent contractor to lead the day-to-day management and optimization of our global paid search program across Devices, Kobo Plus, and Content. This is a hands-on performance marketing role for someone who can step in quickly, operate independently, and make an immediate impact.

What You Will Do

Own campaign execution and optimization, manage investment across multiple markets, and continuously improve performance through smarter bidding, targeting, testing, and budget allocation.

Why It Might Be a Fit

You’ll work closely with Media, eCommerce, SEO, Analytics, Creative, and agency/platform partners to ensure paid search efficiently captures demand and delivers against clear commercial outcomes.

Requirements

  • 4-6+ years of hands-on SEM/paid search experience, ideally within ecommerce, subscription, or consumer digital businesses
  • Deep expertise in Google Ads, including Search, Shopping/PMax, automated bidding, and audience strategies
  • Experience managing meaningful paid search budgets across multiple products, markets, or geographies
  • Strong understanding of performance marketing economics, including CPA, CAC, ROAS, LTV, and contribution margin
  • Strong analytical and troubleshooting skills, with the ability to quickly diagnose performance changes and translate data into action
  • Experience with GA4, conversion tracking, attribution, and performance reporting
  • Understanding of SEO and the relationship between paid and organic search
  • Comfortable working both strategically and directly in-platform

Benefits

  • Hybrid-remote working environment
  • Dog friendly office

To apply for this job please visit rakuten.wd1.myworkdayjobs.com.


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