CRO & Marketing Automation Specialist

Role Overview

We are seeking a dedicated and motivated CRO & Marketing Automation Specialist to join our growing team on a part-time basis, with the potential to transition into a full-time role in the future. The ideal candidate will be a specialist in Conversion Rate Optimisation (CRO) with proven experience in e-commerce, preferably using Shopify.

What You Will Do

Analyse user behaviour, customer journeys, and website performance to identify opportunities for conversion rate improvement. Develop and implement data-driven CRO strategies to increase website conversions and enhance the overall user experience.

Why It Might Be a Fit

Proven experience in a CRO-focused role within an e-commerce environment. Strong understanding of user behaviour analysis, customer journey mapping, and conversion optimisation.

Requirements

• Proven experience in a CRO-focused role within an e-commerce environment
• Strong understanding of user behaviour analysis, customer journey mapping, and conversion optimisation
• Experience with Shopify and e-commerce platforms
• Proficiency in website analytics and reporting tools
• Experience with marketing automation platforms and customer engagement tools
• Knowledge of email marketing, SMS marketing, and WhatsApp marketing automation
• Experience designing, implementing, and analysing A/B tests
• Qualification or background in design is highly regarded
• Strong analytical, problem-solving, and communication skills