Role Overview
The Brand & Ad Operations Specialist will be responsible for the end-to-end execution of campaigns from media plan development to trafficking, tracking, reporting, and optimization.
What You Will Do
The role involves building media plans, working with internal teams to launch campaigns, ensuring accurate campaign setup and tracking, and analyzing campaign data to recommend optimizations.
Why It Might Be a Fit
The ideal candidate will have 6-8 years of experience in ad operations, programmatic, campaign management, or digital media planning, and a strong understanding of digital advertising KPIs and media math.
Requirements
- 6-8 years of experience in ad operations, programmatic, campaign management, or digital media planning
- Familiarity with digital ad platforms (e.g., Google Ads, Meta Ads Manager, The Trade Desk, DV360) and tracking/tagging tools (e.g., Google Tag Manager, Google Analytics)
- Strong understanding of digital advertising KPIs, attribution models, and media math
- Experience building or managing media plans and flighting schedules
- Excellent organizational skills and attention to detail, with the ability to manage multiple campaigns at once
- Basic understanding of SQL and/or experience working with data platforms is a plus
- Strong communication skills; able to clearly explain campaign performance and strategy to cross-functional stakeholders
Benefits
- Equity compensation
- Benefits as described on this page
To apply for this job please visit careers.roblox.com.

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