Marketing Automation Manager

Role Overview

The Marketing Automation Manager will own and manage the day-to-day operations of HubSpot, including workflows, email campaigns, lead scoring, list segmentation, and reporting. They will design and execute marketing automation strategies across the full funnel (acquisition, engagement, retention, and reactivation).

What You Will Do

The successful candidate will develop and maintain nurture programs, drip campaigns, and triggered email flows. They will collaborate with content, digital, and demand gen teams to align messaging and timing across all channels. They will also ensure data integrity using HubSpot and 3rd party tools.

Why It Might Be a Fit

The ideal candidate will have 3–5+ years of experience in marketing automation, with at least 2 years of hands-on experience in HubSpot. They will have a proven success managing complex automation workflows, lead scoring, and email marketing strategies.

Requirements

• 3–5+ years of experience in marketing automation
• At least 2 years of hands-on experience in HubSpot
• Proven success managing complex automation workflows, lead scoring, and email marketing strategies
• Strong understanding of customer journey mapping and lifecycle marketing
• Analytical mindset with the ability to interpret data and make data-informed decisions
• Exceptional project management and cross-functional collaboration skills
• Attention to detail and passion for optimizing user experience and marketing performance

Benefits

• Salary range: $100,000 – 120,000
• Employer-subsidized medical, dental, and vision insurance
• 401K retirement employer match
• Home office equipment stipend and monthly technology stipend
• Thirteen paid holidays per calendar year
• Flexible personal time off
• Annual employee bonus dependent on company and personal performance