CRO & Growth Manager

Role Overview

We are looking for a highly experienced CRO & Growth Manager to drive top-of-funnel growth through optimizing our funnel stages, leading to user registration and payment. The role requires direct experience in managing and improving web funnels in a B2C environment.

What You Will Do

Define and implement hypotheses to improve the conversion rate (CR) to purchase and lifetime value (LTV) within the web funnel. Run a robust testing roadmap, driving continuous improvement in the web funnel.

Why It Might Be a Fit

This is a place for individuals who thrive under pressure, embrace challenges, and see opportunity in every obstacle. If you’re hungry to achieve, motivated by impact, and want to grow at the speed of your own ambition, Ruby Labs offers the platform to make it happen.

Requirements

• Proven experience with web funnel optimization in a B2C environment
• 4+ years of growth product management experience, specializing in B2C subscription models
• Ability to define, run, and analyze A/B tests specifically for web-based funnels
• Experience leading growth initiatives with a focus on improving CR, LTV, and other performance metrics
• Strong collaboration skills to work effectively with cross-functional teams including designers, developers, and data science teams
• Ability to manage multiple growth initiatives and meet strict quarterly KPIs
• Strong problem-solving skills with a user-first mindset, aiming to understand pain points and optimize user experience
• Experience in building and executing strategic roadmaps for growth testing
• Familiarity with leading agile software development ceremonies is a plus

Benefits

• Remote Work Environment
• Unlimited PTO
• Paid National Holidays
• Company-provided MacBook
• Flexible Independent Contractor Agreement