Director, Growth Marketing

Role Overview

The Director, Growth Marketing will lead growth strategy and paid media execution across the global brand and retail locations. The role requires the ability to switch back and forth between strategic planning, project execution, and program analysis.

What You Will Do

The responsibilities include driving profitable growth across the network, leading creative experimentation, growing bookings by location, improving booking conversion, and increasing repeat visits.

Why It Might Be a Fit

The ideal candidate has 10+ years of growth marketing experience, deep expertise in paid media, budget allocation, and creative testing, and experience growing a multi-location, hospitality, entertainment, retail, or other capacity-constrained consumer business.

Requirements

• 10+ years growth marketing experience
• Deep expertise in paid media, budget allocation, and creative testing
• Experience growing a multi-location, hospitality, entertainment, retail, or other capacity-constrained consumer business
• Strong analytical skills across attribution, incrementality, conversion, retention, contribution margin, and unit economics
• Evidence of turning customer insights into successful creative concepts and new acquisition opportunities
• Experience improving booking or purchase funnels and partnering on lifecycle marketing
• Practical AI fluency: Demonstrated experience using AI for campaign analysis, creative development, and experimentation

Benefits

• 4% 401k match
• Significant equity grants in a rapidly growing organization
• Robust medical benefits
• Full remote work from any of our currently approved US states
• Monthly internet & phone stipend