Director, Demand Generation

Role Overview

The Director, Demand Generation will own and scale the integrated demand engine, driving measurable pipeline growth across acquisition, retention, expansion, and strategic market engagement.

What You Will Do

The role involves owning quarterly and annual sales-qualified pipeline targets, building and executing an integrated demand generation strategy, and driving paid and digital demand strategy across channels.

Why It Might Be a Fit

The ideal candidate will have 8+ years of experience in B2B SaaS demand generation, growth marketing, or integrated revenue marketing, with a proven track record of generating measurable sales-qualified pipeline and revenue impact.

Requirements

• 8+ years of experience in B2B SaaS demand generation, growth marketing, or integrated revenue marketing
• Proven track record of generating measurable sales-qualified pipeline and revenue impact
• Experience owning full-funnel demand strategy across digital, lifecycle, events, and integrated campaigns
• Strong hands-on experience with paid media strategy, demand systems, and agency management
• Deep understanding of SEO, AEO, CRO, website performance, and inbound demand strategy
• Experience managing agencies and external vendors with strong performance expectations
• Ability to think strategically while staying close enough to execution to pressure-test programs and improve outcomes
• Strong analytical mindset with experience tying activity back to pipeline, attribution, and revenue performance
• Comfort operating in ambiguous, fast-moving startup or scale-up environments
• Excellent cross-functional leadership, communication, and decision-making skills
• High standards for execution quality, experimentation, and measurable business impact
• Proficiency with modern marketing technology and AI-enabled workflows
• A passion for our mission to strengthen national security

Benefits

• 100% employer-paid medical, dental, and vision coverage for you and your dependents
• 401(k) with a 3% company contribution
• Comprehensive wellness benefits, including a One Medical membership, mental health resources, family planning support, and more
• Equity incentive plan
• New hire technology and home office stipend
• Annual professional development stipend
• Flexible paid time off, plus all federal holidays
• Generous parental leave
• Flexible remote work opportunities
• Employee referral bonus program