Role Overview
Supports the execution of client marketing campaigns within Advertising Operations, with primary responsibility for eBlast development, audience segmentation, deployment, quality assurance, and performance reporting.
What You Will Do
Execute marketing plans for Brand Partnership campaigns, manage audience segmentation, targeting, and deployment for partner campaigns in Marketo, and craft partner emails in Marketo with attention to SHRM branding, tone, and engagement best practices.
Why It Might Be a Fit
The role requires advanced marketing automation expertise, ability to manage multiple accounts and projects simultaneously, and strong research and outreach skills to identify potential prospects and partnership opportunities.
Requirements
- Bachelor’s degree preferred or relevant equivalent experience in lieu of degree
- Five (5) or more years of experience in marketing automation, digital marketing, and email operations
- Experience supporting sales or partnership activities within HR-related programs or equivalent professional services
- Proficiency in CRM systems (e.g., Marketo), PowerPoint, Excel, and related tools
- Strong research and outreach skills to identify potential prospects and partnership opportunities
Benefits
- Professional growth and development
- Health insurance
- Dental insurance
- Vision insurance
- Well-being
- Health savings
- Flexible spending
- Retirement
- Open leave
- Annual discretionary bonus and incentives
To apply for this job please visit jobs.dayforcehcm.com.
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