Manager, Lifecycle Marketing – Campaigns & Experiences

Role Overview

The Manager, Lifecycle Marketing – Campaigns & Experiences will own and scale the CRM campaign calendar across email and SMS, driving awareness, traffic, repeat visits, bookings, and membership growth.

What You Will Do

This role requires a strategic, data-driven marketer who exercises independent judgment and discretion in leading campaign planning, build and execution, testing, and performance analysis across key business initiatives.

Why It Might Be a Fit

The ideal candidate will have 5+ years of experience in lifecycle marketing, CRM, or retention marketing with a proven track record of email/SMS success, and expertise in Braze (Canvas, Liquid scripting, segmentation, and reporting).

Requirements

• 5+ years of experience in lifecycle marketing, CRM, or retention marketing
• Bachelor’s degree in Marketing, Communications, or a related field
• Expertise in Braze (Canvas, Liquid scripting, segmentation, and reporting)
• Experience in A/B testing, campaign analytics, and KPI-driven optimization
• Proficiency in HTML/CSS for email customization
• Familiarity with email/SMS compliance requirements (e.g., CAN-SPAM, TCPA)
• Strong project management skills with the ability to execute multiple campaigns simultaneously
• Agility and ability to prioritize and reprioritize based on business need and shifting priorities
• Written and verbal communications skills
• Ability to make data-driven decisions and craft data-focused reporting

Benefits

• Medical, dental, and vision coverage
• 401k plan with company matching
• Bonus opportunity