Ad Operations Analyst

Role Overview

We are looking for an Ad Operations Analyst to join our team. This role is designed for someone with experience in the mVAS industry, ideally from an ad network, performance marketing company, or similar digital advertising environment.

What You Will Do

Use the Smadex DSP to build, launch, and operate user acquisition campaigns, ensuring they are executed with the best industry practices. Manage the day-to-day execution of campaign strategies, focusing on performance-driven metrics such as CPA, CR, CTR, and CPM.

Why It Might Be a Fit

The ideal candidate has a strong understanding of subscription-driven user acquisition, campaign performance, user journey, and data-based optimization. Experience in programmatic advertising is a plus, but previous exposure to VAS campaigns, subscription services, or mobile performance marketing is especially valuable.

Requirements

• Previous experience in the VAS industry is highly preferred, especially in mobile subscription services, carrier billing, aggregators, content providers, ad networks, or performance marketing.
• Experience in Ad Operations, Campaign Management, User Acquisition, Performance Marketing, Account Management, or a similar role.
• Strong understanding of performance-driven metrics such as CPA, CR, CTR, CPM, CVR, delivery, pacing, and campaign optimization.
• Knowledge of subscription-based user acquisition, landing page flows, carrier targeting, and mobile conversion funnels is a strong plus.
• Strategic mindset: ability to use data to launch, monitor, and improve campaigns, ensuring potential success and scalability.
• Action-oriented: you are proactive and enjoy the “doing” — from the initial launch to the strategic follow-up.
• Attention to detail: precision is vital; you take pride in ensuring every campaign setting is perfect before going live.
• Soft skills: feedback hungry, critical thinking, and high resolution. You thrive in fast-paced environments.
• Technical skills: excellent command of Microsoft Excel is required. Knowledge of SQL, datasets, BI tools, or similar data tools is a plus.
• Communication: excellent English, written and spoken, is mandatory.

Benefits

• Integrate a highly motivated and young team.
• Top location at the heart of Barcelona in a penthouse office with a rooftop terrace, barbeque, and a fully stocked fridge.
• Work from home: 2 days/week
• Access to LinkedIn Learning
• Monthly gym allowance: Choose between DiR Gym and Wellhub
• Regular team-building events.
• Fun and friendly work environment with talented marketers and engineers from over 40+ countries