Lead, SMC Advertiser Growth (Brand Ads)

Role Overview

The Lead, Growth Strategy will design and launch high-impact programs to drive sustainable, retentive growth among Snap’s global Small and Medium Customer (SMC) segment, specifically for Brand Ads and Lead Gen verticals. The role will own SMC’s global retentive growth goals and ensure small and medium-sized advertisers succeed by leveraging Snap to power their business growth.

What You Will Do

Build and execute programs for Brand and Lead Gen Ads verticals globally to drive acquisition of medium-sized advertisers, while also supporting retention and revenue growth for new accounts. Identify new growth opportunities using customer insights, product data, and market trends, and translate them into scalable acquisition and retention programs.

Why It Might Be a Fit

The ideal candidate will bring experience driving customer acquisition and retention outcomes, leading go-to-market or business development initiatives across multiple channels, and developing, deploying, and scaling global growth programs that address the needs of small and medium businesses in their segment.

Requirements

• 8+ years experience in growth, consulting, corporate strategy, or product management, or related field
• BS/BA degree or equivalent years of experience
• Proven track record in driving customer acquisition and retention through growth, business development, and partnership programs
• Experience designing and scaling programs across multiple geographies
• Strong analytical and data-driven decision-making skills
• Ability to adapt to changing priorities and is comfortable with ambiguity
• Excellent communication and presentation abilities; able to distill complex strategies into clear narratives for executive and external audiences
• Strong cross-functional leadership with the ability to influence across Marketing, Product, Ops, and Sales

Benefits

• Paid parental leave
• Comprehensive medical coverage
• Emotional and mental health support programs
• Compensation packages that let you share in Snap’s long-term success

Tagged as: Data Analysis