Marketing & Events Manager

Role Overview

Snell & Wilmer is seeking a Marketing and Events Manager to work from the firm’s office in Phoenix. The ideal candidate will have a minimum of 5 years of event management and marketing leadership experience in a professional services environment. They will work together with firm leadership and the business development/marketing team to focus on events and engagements that support and align with attorney, practice group, industry group, and office business development and marketing goals.

What You Will Do

The position responsibilities include managing event-related research, sponsorships, memberships, ticketing, and vendor relationships, working with attorneys on initiatives to advance attorney and the firm’s name recognition, and managing related marketing materials. The candidate will also help oversee in-person and virtual event planning and execution, collaborate and coordinate with internal support teams, and lead and optimize structured content production workflows.

Why It Might Be a Fit

The ideal candidate will have a proven ability to develop and execute events and data-driven content strategies, excellent verbal/written/interpersonal communication skills, and experience with AI-powered content tools and platforms. They will also have a strong understanding of content performance metrics, analytics, and using data to inform future strategy.

Requirements

• At least 5 years of marketing/business development experience at a management level, including elevating teams in legal or other professional services firms
• Bachelor’s degree in marketing/communications or related field is helpful
• Proven ability to develop and execute events and data-driven content strategies
• Ability to work well with others and maintain positive and cooperative working relationships internally and externally
• Excellent verbal/written/interpersonal communication skills within a variety of settings
• Proven track record creating business development materials, proposals, and client-facing content
• Experience with AI-powered content tools and platforms to enhance writing efficiency, maintain quality standards, and streamline content development processes
• Experience with intranets and internal communication platforms preferred
• Exceptional writing, editing, and proofreading abilities with strong command of grammar, style, and AP Style guidelines.
• Expertise in content production best practices, editorial oversight, and workflow management for multiple formats (e.g., articles, newsletters, video, web, social)
• Experience developing social media content (primarily LinkedIn) with understanding of platform algorithms, and engagement strategies
• Ability to tailor writing style and tone for specific client audiences and industry sectors, translating complex legal concepts into digestible, client-focused content
• Strong understanding of content performance metrics, analytics, and using data to inform future strategy (JD Supra, Lexology, Clearview Social)
• Strong storytelling capabilities with ability to identify and craft create compelling narratives that support business objectives such as events
• Ability to work well under pressure within a deadline-driven environment
• Excellent detail-oriented, project management and organizational skills
• Proficiency in Microsoft Office, Zoom, social media platforms, and CRM management is needed
• Ability to work extended and/or weekend hours, as required
• Willing and able to travel to other office locations as needed to support business operations, cross-team collaboration, and organizational priorities

Benefits

• Medical
• Dental
• Vision
• Disability
• Life insurance
• 401K/profit sharing
• Paid holidays
• Tuition reimbursement
• Paid time off including vacation time, personal time, and sick time where appropriate