Global Marketing Automation Expert

Role Overview

The Global Marketing Automation Expert is responsible for designing, deploying and continuously optimizing CRM campaigns, automated customer journeys and related activation content that support customer acquisition, engagement, conversion and retention objectives.

What You Will Do

Key responsibilities include building and deploying CRM campaigns and marketing automation programs, activating customer journeys, developing CRM campaign content and activation assets, and supporting business areas.

Why It Might Be a Fit

The ideal candidate will have hands-on experience in CRM activation, marketing automation or lifecycle marketing, and a strong knowledge of Salesforce Marketing Cloud or an equivalent marketing automation platform.

Requirements

• Hands-on experience in CRM activation, marketing automation or lifecycle marketing
• Strong knowledge of Salesforce Marketing Cloud or an equivalent marketing automation platform
• Ability to build, test and deploy automated customer journeys and CRM campaigns
• Solid understanding of triggers, segmentation, personalization and campaign orchestration
• Strong execution discipline, attention to detail and quality-control mindset
• Ability to work with multiple stakeholders across Business Areas, DDVC, Strategic Programs and external partners
• Analytical mindset and ability to translate performance results into concrete optimization actions

Benefits

• Comprehensive corporate benefits package
• Health plan options
• Dental insurance
• Vision insurance
• 401k with a matching program
• Generous PTO and sick time
• Employee fitness program

Tagged as: Salesforce