Manager, Web Strategy & Organic Growth

Role Overview

Lead SOTI’s web strategy and organic growth efforts across websites and key conversion paths. Manage a small team focused on organic demand generation and web analytics.

What You Will Do

Own the roadmap for web prospects and customers, drive organic growth through SEO, AI-powered discovery, and website experience, and set goals for recurring performance reporting.

Why It Might Be a Fit

The ideal candidate has a ‘Get Stuff Done’ attitude, translates strategy into clear execution, and holds themselves and others accountable for outcomes. They possess a natural curiosity and passion to understand the bigger picture and are digitally savvy.

Requirements

• Proven experience in web strategy, SEO, digital marketing, analytics, and website performance optimization
• Strong working knowledge of GA4, Google Tag Manager, Looker Studio, and website performance reporting
• Deep understanding of technical SEO, content optimization for intent, and modern discovery patterns
• Experience building and managing a conversion optimization and experimentation pipeline
• Comfort diagnosing performance issues and communicating recommendations clearly to technical and non-technical audiences
• Familiarity with SEO platforms and tools such as SEMrush, Ahrefs, Google Search Console, and Screaming Frog
• Familiarity with CRM and marketing automation systems such as Salesforce, Pardot, Marketo, or similar is a plus
• Excellent communication skills with the ability to influence content strategy and communicate technical findings to non-technical audiences

Benefits

• Dental insurance
• Vision insurance
• Replacement role with a targeted compensation range of $110,000 to $140,000 annually