Senior SEO Manager

Role Overview

The Senior SEO Manager will lead the development and execution of our Search Engine Optimisation (SEO) and Generative Engine Optimisation (GEO) activities for the Chinese market. A key focus will be ScholarLink, our platform for making Springer Nature content accessible and discoverable through Chinese search engines, AI-powered discovery services and other relevant local platforms.

What You Will Do

Developing and implementing the SEO and GEO strategy and roadmap for China, improving crawling, indexation and discoverability of ScholarLink across Baidu and other relevant Chinese search and AI platforms.

Why It Might Be a Fit

Typically five or more years of professional SEO experience, or equivalent demonstrable experience, including substantial hands-on work in technical SEO for large or complex digital platforms.

Requirements

• Typically five or more years of professional SEO experience, or equivalent demonstrable experience, including substantial hands-on work in technical SEO for large or complex digital platforms.
• In-depth knowledge of Baidu and the wider Chinese search ecosystem.
• An understanding of generative AI search, large language model discovery and GEO.
• Experience translating data and technical analysis into prioritized recommendations for Product and engineering teams.
• A data-driven mindset and experience with SEO monitoring, analytics and reporting tools.
• The ability to work effectively across Product, UX, engineering and external partners.
• Highly proficient Mandarin and strong professional English.

Benefits

• Dental insurance
• Vision insurance
• Health insurance
• Retirement plan
• Paid time off
• Paid holidays