Manager, Channel Marketing (L09)

The B2C Email manager will be responsible for managing end-to-end campaign execution within Zeta with proper documentation for the B2C clients. This role combines marketing automation expertise with a strong analytical mindset to enhance campaign performance through AI driven insights, automation and personalization.

Requirements

• Liaise with Client Marketing Team and stakeholders within Performance Marketing to deliver effective and timely direct marketing campaign projects
• Manage the file selection, segmentation and facilitate accurate execution of Synchrony direct marketing campaigns
• Work within designated channel platforms to build and successfully launch direct marketing campaigns.
• Perform creative and data auditing and testing to ensure campaign accuracy
• Act as Subject Matter Expert in channel platform capabilities
• Drive data driven campaign results back to client teams for continuous campaign improvement.
• Update workflow management tool in real time to inform Pod managers and project initiators on campaign project status and timing
• Work within agile, fast-paced marketing environment
• Continued cross-channel upskilling in email, direct mail and mobile campaign execution, and other channels as added
• Utilize Cosmos Workfront tool to ensure all campaigns meet required campaign approval, retention, testing, launch and documentation requirements within the Campaign Execution L3 process.
• Support Business CTC (Critical To Quality) management by driving process enhancement and efficiency
• Ensures adherence to company purchase order and including compliance with records retention, invoice management and procedures.
• Perform other duties and/or special projects as assigned.
• Lead email marketing audits to assess campaign performance, identify areas for improvement, and implement best practices
• Monitor and report on key email marketing metrics, providing insights and recommendations for continuous improvement
• Contribute to process simplification and automation initiatives to streamline email campaign creation and deployment

Benefits

• best-in-class employee benefits
• career advancement and upskilling opportunities
• work-life integration and overall well-being
• flexibility at Synchrony
• Regional Engagement Hubs