B2B Ingredients Marketing Director – Food

Role Overview

A recognized food and transformation company is looking for a Marketing Director in Bogotá, who will have the challenge of strategically leading the growth generation from Marketing, strengthening the accompaniment to brands and converting consumer knowledge and categories into new business opportunities.

What You Will Do

Lead the Grow Marketing strategy, connecting market needs with commercial opportunities, and convert Consumer Insights, Market Research, category knowledge, Sensory and pilot tests into value proposals.

Why It Might Be a Fit

You will have the opportunity to lead the Grow Marketing strategy, work directly in Consumer Insights, Market Research, category knowledge, Sensory and pilot tests, and have a strategic role with strong commercial orientation.

Requirements

• Solid experience in strategic marketing, ideally as Marketing Manager, Customer Insight Manager, Grow Marketing Manager, Marketing Director or equivalent positions
• Experience in B2B models, with direct participation in lead generation, opportunity identification, business development, pipeline management and conversion
• Deep knowledge in Consumer Insights, Market Research, market research, category evolution, Sensory, pilot tests and expert panels

Benefits

• Competitive salary, open to the market
• Opportunity to lead a strategic position by business expansion
• Exposure to B2B environments, marketing, business development and growth
• Direct participation in demand generation initiatives and conversion of new businesses

Tagged as: Pipeline Management