Manager, Growth & Retention Strategy

Role Overview

The Manager of Growth & Retention Strategy will be responsible for the strategic and technical oversight of the customer database and CRM, leading all CRM-related initiatives across ticketing, partnerships, and marketing.

What You Will Do

Oversee data integrity, hygiene, and integration across sales, marketing, and partnership platforms, standardize campaign tracking and performance marketing metrics, and assist with marketing automation efforts.

Why It Might Be a Fit

This role combines high-level strategy with hands-on technical execution, requiring a growth mindset, process-driven leadership, and ability to articulate technical solutions to business executives.

Requirements

• Bachelor’s degree in Business, Marketing, Information Systems, or a related field
• 5+ years of CRM, database marketing, or marketing automation experience
• Deep knowledge of CRM providers and customer data platforms
• Strong understanding of audience segmentation, customer lifecycles, and personalization
• Proven experience leveraging data warehouses to drive sales and marketing strategies
• High proficiency with Microsoft Office suite

Benefits

• Comprehensive and affordable medical plans
• Supplemental vision care, dental care, life insurance coverage
• Fully paid short and long-term disability and life insurance coverage
• 401(k) with employer matching
• Annual discretionary defined employer contributions
• Paid Time Off (vacation, sick, volunteer, and diversity days)
• Comp tickets to Buffalo Sabres, Buffalo Bandits, Rochester Americans
• Annual Health & Wellness fair, monthly wellness initiatives
• Annual social events for employees and their families
• DEI committee with annual initiatives, ERG (Employee Resource Groups), Community Volunteer opportunities