Social Media & Creator Marketing Manager

Role Overview

The Social Media & Creator Marketing Manager will elevate RYOBI and RIDGID Canada’s presence across social platforms, building an engaged, brand-loyal audience. This role owns the full organic social and creator marketing function, from platform strategy and content calendars through to creator partnerships, community management, and social analytics.

What You Will Do

Elevate RYOBI and RIDGID’s organic social media presence, build out a creator marketing program, scout and build relationships with new creators, partner with Home Depot Canada, and manage social analytics and reporting.

Why It Might Be a Fit

The successful candidate will own social analytics and community management, bringing a proactive, insights-driven approach to every decision. They will be comfortable setting a detailed production brief for a planned campaign shoot as well as capturing a quick, trending clip independently when a moment calls for it.

Requirements

• Bachelor’s degree in marketing, Communications, or a related field, or equivalent industry experience
• Minimum 4-6 years of experience in social media management, creator marketing, or content strategy
• Comfort bringing strategic planning, structure, and measurement discipline to an organic social function
• Proven experience developing and executing organic social content strategies that grow engaged audiences across platforms
• Strong track record sourcing, negotiating, and managing creator partnerships and contracts
• Comfortable and confident appearing on camera independently, capturing quick, platform-native content in a creator style without requiring a full production setup
• Strong storytelling and creative direction skills, with experience writing briefs and managing content calendars
• Experience managing budgets and partner or vendor contracts
• Strong analytical skills, with the ability to translate social performance data into actionable recommendations
• Excellent relationship management and negotiation skills
• Comfortable collaborating across regions or markets, sharing ideas and best practices in both directions
• Proficiency with social media management and analytics tools such as Meta Business Suite, TikTok Creator Tools, and a scheduling or social listening platform

Benefits

• 100% employer-paid health and dental coverage
• Competitive base salary – $80,000 – $105,000
• Substantial annual bonus
• Company Vehicle, laptop and cellphone included
• Company-matched savings plan
• $500 in flexible wellness credits
• Generous paid time off
• Access to virtual healthcare services
• Exclusive employee perks
• Education reimbursement program

Tagged as: Data Analysis