Role Overview
The Director, Product Marketing will lead go-to-market strategy and messaging for TEGNA’s linear and streaming TV and advertising business, with a strong focus on Premion, TEGNA’s streaming ad platform (DSP). This role reports directly to the VP of B2B and Integrated Marketing and sits at the intersection of Product, Sales, and Marketing.
What You Will Do
The Director will translate platform capabilities into clear, compelling positioning that helps sales teams win and grow streaming advertising revenue, and will build and lead a small product marketing team.
Why It Might Be a Fit
This is a high-visibility leadership role for someone energized by the pace of the CTV/streaming market who wants to shape how TEGNA tells its story to agencies and advertisers — and who is ready to develop talent alongside doing the work.
Requirements
- 10+ years in product marketing, with meaningful experience in digital content, CTV, or streaming media
- Demonstrated leadership experience
- Proven track record building messaging and positioning for advertising or media products
- Experience working with or selling to local and regional agencies is a strong plus
Benefits
- Comprehensive benefits designed to safeguard the physical, mental and financial health of employees and their families
- Two medical plan options through Blue Cross Blue Shield of Texas
- Dental and eye care coverage
- Fertility, surrogacy and adoption assistance
- Disability and life insurance
- 401(k) program with a 100% match from the company
- Nine free virtual doctor’s appointments with a physician through Teladoc
- 12 free annual therapy sessions with a licensed clinician through Spring Health
- Paid Time Off (PTO) benefit
- Nine paid holidays per year
To apply for this job please visit boards.greenhouse.io.
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