Senior Analyst, Marketing Analytics

Role Overview

The Senior Analyst, Marketing Analytics will analyze user and marketing performance data to derive valuable insights, collaborate with various departments to develop strategies that drive users from awareness through acquisition, engagement, and retention. The ideal candidate will have strong experience in mathematics & statistical techniques used for analyzing large data sources, plus a deep understanding of consumer behaviors related to marketing, content development, and digital experiences.

What You Will Do

The primary focus of this role is to analyze user and marketing performance data, derive valuable insights, and collaborate with various departments to develop strategies that drive users from awareness through acquisition, engagement, and retention. The ideal candidate will have strong experience in mathematics & statistical techniques used for analyzing large data sources, plus a deep understanding of consumer behaviors related to marketing, content development, and digital experiences.

Why It Might Be a Fit

The ideal candidate will have strong experience in mathematics & statistical techniques used for analyzing large data sources, plus a deep understanding of consumer behaviors related to marketing, content development, and digital experiences.

Requirements

• 4-7 years of relevant experience in a similar role, preferably within a digital business
• Bachelor’s degree in a quantitative field including Marketing, Economics, Business, Mathematics, Statistics, Data Science, Engineering, Physics, Chemistry or Social Science. Graduate degree preferred
• Demonstrated experience in and expertise in SQL
• Solid understanding of Microsoft Excel including pivot tables