Product Marketing Manager – Global Accounts & Agency – GBS

Role Overview

The Product Marketing Manager will lead GTM strategy and adoption planning for TikTok’s core monetization products, partnering with sales, product managers, and cross-functional teams to accelerate decision-making, ensure launch readiness, and operationalize product strategy.

What You Will Do

The role involves translating central product strategies into actionable client solutions, representing the customer, and ensuring the roadmap is aligned to the largest clients’ business goals. The Product Marketing Manager will own the full GTM lifecycle, working across Product, Sales, and Enablement teams to bring new platform capabilities to market and drive adoption across all sales segments.

Why It Might Be a Fit

The ideal candidate will have a proven ability to translate central product strategies into client solutions with measurable revenue results, excellent communication and stakeholder management skills, and strong analytical skills to connect insights to actionable next steps.

Requirements

  • BA/BS degree or equivalent experience
  • 5+ years of experience in product marketing, product management, GTM strategy, or strategy & operations
  • Proven ability to translate central product strategies into client solutions with measurable revenue results
  • Excellent communication and stakeholder management skills
  • Strong analytical skills to connect insights to actionable next steps

Benefits

  • Dental insurance
  • Vision insurance
  • Health insurance
  • 401(k) or retirement plan
  • Paid holidays
  • Vacation time
  • Flexible work arrangements

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To apply for this job please visit lifeattiktok.com.


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