Sales & Growth Strategy Manager, Promote & Mobile Ads

Role Overview

The Promote & Mobile Ads team is dedicated to helping creators, merchants, and professional advertisers promote content, manage ads, and grow their business on mobile with greater ease. The Sales & Growth Strategy Manager will own the sales-side GTM strategy and execution for Mobile Ads Manager, driving the business from a self-serve model toward a sales-driven model.

What You Will Do

Develop differentiated commercialization cadences, go-to-market paths, and scaled operating plans tailored to different countries and market maturity stages. Engage deeply with the global sales organization and regional teams to establish regular collaboration mechanisms, unifying business goals, execution cadence, and performance standards.

Why It Might Be a Fit

The ideal candidate will have a solid understanding of the full digital advertising commercialization logic, with deep insight into the operational differences between self-serve and sales-assisted business models. They will be able to accurately convey product business value, unify global business goals and incentive rules, provide standardized operating guidance to frontline sales, and drive efficient execution.

Requirements

• Bachelor’s degree or above
• 3+ years of experience in digital advertising, GTM commercialization, product solution operations, or sales enablement
• Solid understanding of the full digital advertising commercialization logic
• Excellent cross-team communication and collaboration skills
• Strong data analysis and business insight capabilities
• Fluency in both English and Mandarin

Benefits

• Competitive salary
• Equity
• Health insurance
• Retirement plan
• Paid time off
• Wellness programs