Role Overview
Own the story, ICP, and positioning for TOPdesk’s core ITSM, ESM, and ecosystem. Define and maintain positioning and ICP grounded in customer pain points. Build a platform narrative that ties ITSM, ESM, and AI capabilities into one coherent story.
What You Will Do
Define and maintain TOPdesk’s overall ITSM and ESM positioning and ICP. Build the platform narrative that ties ITSM, ESM, and AI capabilities into one coherent story. Support the quarterly launch rhythm and brief and align Sales & Customer Success, Customer Marketing, and Analyst Relations on positioning.
Why It Might Be a Fit
7+ years in product marketing, ideally in B2B SaaS. A track record of owning positioning or narrative for a product or platform. Experience building or sharpening an ICP from evidence, not assumption. Comfort operating at both altitude and in the detail of a single launch brief.
Requirements
- 7+ years in product marketing, ideally in B2B SaaS
- A track record of owning positioning or narrative for a product or platform
- Experience building or sharpening an ICP from evidence, not assumption
Benefits
- Competitive base salary starting at £110k
- Profit share scheme
- Hybrid, flexible working and healthy work-life balance
- Learning budget equivalent to 10% of your basic salary
- Generous pension scheme with company contributions up to 8%
- Enhanced maternity & paternity leave
- Private health insurance options
- Cycle-to-work scheme and techscheme
- 15 fully paid sick days, 5 days paid parental/carer leave, and 3 volunteering days
- 26 days of paid annual leave (plus public holidays) and your birthday off!
- Employee Assistance Program for you and your family
- Unlimited career support
To apply for this job please visit jobs.smartrecruiters.com.

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