Role Overview
Manage the entire digital marketing process for B2B, from lead management to lead generation, funnel analysis, and communication design across multiple channels.
What You Will Do
Lead the development of our company’s B2B marketing solutions, including the design and operation of dashboards and reports to visualize lead and MQL situations, and the implementation of evaluation criteria for high-quality MQLs.
Why It Might Be a Fit
Ideal for those interested in marketing and its direct impact on sales, and who want to design and implement marketing strategies that consider customer touchpoints and the entire funnel.
Requirements
- Experience in B2B digital marketing, lead generation, and funnel analysis
- Experience with marketing automation tools such as Marketo
- Experience with BI tools such as Power BI
- Experience in designing and implementing dashboards and reports
- Experience in collaborating with sales teams to lead lead nurturing and funnel management
- Experience in using AI in marketing
- Experience in communicating at a business level in English
To apply for this job please visit trendmicro.wd3.myworkdayjobs.com.
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