Lead CRO Analyst

Role Overview

As a CRO Lead Analyst at 2U, you will be responsible for monitoring, testing, and improving the conversion performance of both paid and organic landing pages. You will leverage data-driven insights, rigorous experimentation, and cross-functional collaboration to optimize user experiences and increase lead generation across various marketing channels.

What You Will Do

Responsibilities include analyzing conversion performance, evaluating user behavior, developing and maintaining dashboards and reports, interpreting test outcomes, designing and launching A/B and multivariate tests, and partnering with UX, development, and design teams to implement test variants.

Why It Might Be a Fit

This role requires a strong background in CRO, digital analytics, or conversion-focused UX, with experience optimizing both paid and organic landing experiences. The ideal candidate will have proficiency in A/B testing tools and analytics platforms, as well as strong data visualization capabilities and written and verbal communication skills.

Requirements

• Bachelor’s degree in Marketing, Analytics, Business, or related field
• 5-7+ years of hands-on experience in CRO, digital analytics, or conversion-focused UX
• Proficiency in A/B testing tools and analytics platforms
• Working knowledge of statistical significance, confidence intervals, sample sizing, and test validity
• Experience optimizing both paid and organic landing experiences
• Ability to write basic-to-intermediate SQL queries for independent data analysis
• Strong data visualization capabilities
• Proficiency with qualitative UX tools
• Basic understanding of HTML/CSS, web page structure, and tracking implementation

Benefits

• Medical, dental, and vision coverage
• Life insurance, disability, and 401(k) employer match
• Free snacks and drinks in-office
• Generous paid holidays and leave policies, including unlimited PTO
• Additional time off benefits include: volunteer days, parental leave, and a company-wide winter break