Data Analyst, Audience Analytics

Role Overview

The Data Analyst, Audience Analytics, will be the main analytics owner of several major game franchises, responsible for gathering and analyzing customer data across their portfolio and answering all kinds of analytics questions from business and marketing stakeholders.

What You Will Do

Create, manage and distribute data and insights utilizing analytics tools (SQL, Python), analyze customer data to gather knowledge, generate insights, create value and support decision-making, design and build player clustering models, maintain and update audience segmentations, and support brand circulation strategies.

Why It Might Be a Fit

You will be a key decision driver, translating data into actionable directions that directly shape how teams engage with their players, and you will work closely with production and marketing teams to provide clear insights about consumer behaviors and drive strategic recommendations.

Requirements

• Master’s degree (MA/MBA) preferred — Marketing, Marketing Research, Statistics, or Econometrics
• 2+ years of experience as a data analyst
• Proficiency in SQL and Python for data analysis
• Experience with clustering and segmentation methods (k-means, hierarchical clustering, RFM, or similar)
• Strong project management skills: ability to track multiple workstreams, manage timelines and communicate progress clearly
• Strong analytical and synthesis skills; ability to analyze raw data, draw conclusions, and develop actionable and strategic recommendations
• Strong quantitative skills, and experience utilizing scientific analytic methods and quantitative analysis techniques
• Experience working with lakehouse data platforms (Databricks, Snowflake, or similar) is a plus
• Proactivity and creativity with data
• Demonstrated success presenting complex qualitative and quantitative data in a clear and compelling manner
• Naturally curious, analytics-driven mindset; comfortable challenging assumptions
• Excellent written and oral communication skills

Tagged as: Data Analysis