Role Overview
The Senior Manager, Account-Based Marketing leads the strategy, development, execution, and optimization of global ABM initiatives that drive growth within Global and Strategic Accounts.
What You Will Do
Define and lead the global ABM strategy, operating model, and priorities for Global and Strategic Accounts. Develop scalable ABM programs, personalized account strategies, thought leadership, executive engagement, events, content experiences, and sales enablement initiatives.
Why It Might Be a Fit
The role requires a global leader with experience in account-based marketing, demand generation, and sales enablement, who can drive growth within Global and Strategic Accounts.
Requirements
- Define and lead the global ABM strategy, operating model, and priorities for Global and Strategic Accounts.
- Develop scalable ABM programs, personalized account strategies, thought leadership, executive engagement, events, content experiences, and sales enablement initiatives.
- Drive adoption and optimization of Demandbase and the broader CRM, marketing automation, and analytics ecosystem for targeting, activation, sales coordination, and measurement.
- Establish global KPIs and reporting frameworks for engagement, pipeline influence, opportunity acceleration, account penetration, revenue impact, and return on marketing investment.
Benefits
- Competitive salary
- Equity
- Health insurance
- Retirement plan
- Paid time off
- Wellness programs
To apply for this job please visit fa-eups-saasfaprod1.fa.ocs.oraclecloud.com.
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