Product Marketing Manager – Consumer & Private Bank

Role Overview

The Product Marketing Manager will serve as a strategic marketing partner to the Texas Capital Consumer and Private Bank businesses, helping translate business priorities, client needs, and growth opportunities into integrated marketing strategies, campaigns, and materials.

What You Will Do

The ideal candidate will understand how to market both consumer banking products and advisory-led, relationship-based financial services to affluent and high-net-worth clients, and combine strategic thinking, financial services expertise, data-driven decision making, strong execution discipline, and executive-level storytelling to accelerate business development and improve marketing effectiveness across the customer lifecycle.

Why It Might Be a Fit

The Product Marketing Manager will support the growth of both businesses by developing marketing programs that strengthen brand awareness, drive client acquisition, deepen client relationships, support retention efforts, and clearly articulate the value proposition of Texas Capital’s consumer and private banking solutions.

Requirements

• 6+ years experience in financial services marketing
• Bachelor’s degree in business or marketing
• Knowledge of consumer banking, private banking, wealth management, lending, deposits, and financial solutions for affluent and high-net-worth clients
• Strong understanding of digital marketing channels and tactics
• Excellent written, verbal, presentation, and storytelling skills
• Self-motivated with ability to work independently with strong organizational skills
• Experience using collaboration, CRM, marketing automation, and analytics platforms

Benefits

• Health insurance coverage
• Wellness program
• Fertility and family building aids
• Life and disability insurance
• Retirement savings plans with a generous 401K match
• Paid leave programs
• Paid holidays
• Paid time off (PTO)