Senior Digital Product Marketing & Partner Growth Segment Manager

Role Overview

The role is responsible for commercializing UPS Digital products and capabilities while driving activation, adoption, utilization, and revenue growth through internal UPS organizations and external strategic partner channels. The position develops and executes partner-focused commercialization strategies, value propositions, positioning, messaging, enablement programs, and growth initiatives that help partners effectively understand, communicate, activate, and expand the use of UPS Digital solutions.

What You Will Do

Key responsibilities include developing commercialization strategies, creating compelling value propositions, leading partner-facing launch and adoption plans, translating product capabilities into meaningful use cases, and developing partner enablement materials. The role also involves collaborating with Product, Digital, and partner teams to improve feature discoverability, user engagement, and utilization through digital experiences and on-platform tactics.

Why It Might Be a Fit

Success will be measured through commercialization effectiveness, partner activation, adoption, utilization, engagement, expansion, and revenue contribution. The role requires a strong understanding of partner ecosystems, customer journeys, lifecycle marketing, and partner engagement strategies, as well as exceptional written, verbal, presentation, and storytelling skills.

Requirements

• Bachelor’s degree in marketing, business, communications, strategy, or related field, or equivalent professional experience
• 7+ years of experience in Product Marketing, Partner Marketing, Growth Marketing, Commercialization, Lifecycle Marketing, Digital Marketing, or related disciplines
• Demonstrated experience developing and executing go-to-market, commercialization, positioning, and messaging strategies for digital, technology, or enterprise solutions
• Experience driving adoption, engagement, utilization, and growth initiatives with measurable business impact
• Experience creating enablement programs, customer or partner journeys, and growth campaigns that influence behavior and business outcomes

Benefits

• Dental insurance
• Vision insurance
• Other benefits not explicitly mentioned