Email Marketing Specialist – B2B Technology

Role Overview

The Email Marketing Specialist will be responsible for planning, creating, executing, and optimizing B2B email marketing campaigns using Klaviyo. The role combines email strategy, copywriting, campaign execution, audience segmentation, automation, testing, and performance analysis.

What You Will Do

Plan and execute B2B email marketing campaigns from concept through deployment and reporting. Develop email campaigns for prospects, leads, customers, partners, and other relevant audiences. Write clear, engaging, and conversion-focused email copy.

Why It Might Be a Fit

Experience in B2B email marketing, hands-on experience with Klaviyo, excellent written English, and strong email copywriting skills are required. The candidate should be able to analyze campaign results and make data-driven improvements.

Requirements

• Experience in B2B email marketing
• Hands-on experience with Klaviyo
• Excellent written English and strong email copywriting skills
• Ability to write concise, engaging, and persuasive email copy
• Understanding of B2B buying journeys and lead nurturing
• Experience with audience segmentation and targeted email campaigns
• Experience creating and managing automated email flows
• Strong understanding of email marketing metrics and campaign performance
• Ability to analyze campaign results and make data-driven improvements
• Basic knowledge of HTML and CSS