Role Overview
Join Vaisala Xweather as a Marketing Automation & Technology Specialist to run the marketing engine, working closely with product marketers and the campaign team. The team works in an agile manner and strives to base actions on data.
What You Will Do
Build and ship email programs, nurture flows, and tracking that turn interest into pipeline, administer marketing tools, and work on marketing automation, campaign execution, lifecycle and automation, campaign management, segmentation, email database health, testing and optimization, deliverability, templates and enablement, and marketing tool stack admin.
Why It Might Be a Fit
You will be a proactive, self-driven builder with experience working in a multi-functional and multicultural team in an agile environment, and a passion for learning. Experience working in marketing automation, email marketing, or marketing operations, ideally in B2B, is highly appreciated.
Requirements
- 2 to 4 years in marketing automation, email marketing, or marketing operations, ideally in B2B
- Hands-on experience building complex workflows in Customer.io, HubSpot, Marketo, or a comparable platform, and the ability to learn a new one fast
- Hands-on experience with marketing analytics and attribution tools, such as Dreamdata, and you know how to navigate Salesforce
- Working knowledge of HTML and CSS for email and landing pages, and comfort reading basic SQL or JSON
- Practical experience with GTM and GA4, and an understanding of how a CRM data model affects marketing automation
- Working experience with Claude or another LLM platform, and you know how to build skills, artifacts, and agents to streamline and speed up marketing workflows
- Fluent English, both spoken and written
To apply for this job please visit careers.vaisala.com.
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