Director, Demand Generation

Role Overview

We are looking for a Director of Demand Generation to build and refine our demand generation function from the ground up. You will define what a qualified lead means, design the touch architecture, and partner with the SVP of Customer Success to stand up the cross-sell motion into our installed base.

What You Will Do

You will own the marketing-sourced, sales-accepted pipeline in dollars, the share of new-business opportunities that carry a payments attach, and the cost per accepted opportunity, by channel. You will also define the qualified lead, and the discipline to hold it when volume looks better without it.

Why It Might Be a Fit

You will work closely with our Revenue Operations lead on data and definitions, with the sales organization on handoff and follow-up, and with product marketing on content and positioning. You will direct our paid media agency and our SEO vendor.

Requirements

• You have personally built demand generation in a high-volume, lower-price-point motion, not only run a channel inside an established machine.
• You are AI-forward in practice, not in theory.
• You are fluent in unit economics.
• You have designed cadence and sequence, not just campaigns.
• You can write.
• You have worked with imperfect data and shipped anyway, while pushing to make it better.
• You have run a motion into an existing customer base, not just net-new acquisition.
• You can tell a seller the truth about lead quality and take the same honesty back.
• Experience selling to churches, faith-based organizations, nonprofits, or another values-driven buyer is a real advantage.

Benefits

• 100% employer-paid medical coverage
• Dental insurance
• Life insurance
• AD&D insurance
• Short-term disability insurance
• Long-term disability insurance
• Vision insurance
• Accident insurance
• Critical illness insurance
• Supplemental life & AD&D coverage
• 9 paid holidays
• 2 floating holidays
• 4 weeks of PTO
• 8 weeks of paid parental leave
• Paid volunteer time off
• 401(k) plan
• Employer match