Brand Reputation, SEO & PR Manager

Role Overview

The Brand Reputation, SEO & PR Manager will own and strengthen the organisation’s digital reputation across search engines, online platforms, media, and customer communities. This is a hands-on role focused on building a strong, authoritative, and resilient digital presence.

What You Will Do

The ideal candidate will take ownership of the brand’s search visibility, develop high-authority content and PR initiatives, strengthen positive brand narratives, and proactively identify and address reputation risks.

Why It Might Be a Fit

The ideal candidate combines expertise in SEO, Generative Engine Optimization (GEO), digital PR, online reputation management, content strategy, and crisis response with a strong bias toward measurable execution.

Requirements

• 3+ years of hands-on experience in online reputation management, SEO, digital PR, brand communications, or a closely related field.
• Proven track record of improving and managing brand visibility and reputation across search results.
• Strong expertise in SEO, content strategy, technical search fundamentals, and search reputation management.
• Practical understanding of Generative Engine Optimization (GEO), AI-powered search, LLM discovery, and emerging search behaviour.
• Experience developing high-authority content strategies and securing relevant digital PR or media placements.
• Strong understanding of online reputation risks, search result management, brand monitoring, and crisis response.
• Experience using reputation and monitoring platforms such as Google Alerts, Mention, Brand24, or equivalent tools.
• Proven ability to respond quickly and strategically to reputation threats and emerging issues.
• Strong content development and editorial judgement with the ability to create compelling, credible, and search-optimised content.
• Experience building relationships with journalists, publications, industry websites, communities, or other external stakeholders.
• Understanding of customer advocacy, community building, reviews, testimonials, and authentic brand storytelling.
• Strong analytical skills with the ability to interpret search, content, reputation, and engagement data.
• Highly proactive and execution-oriented, with the ability to move quickly from strategy to implementation.
• Strong research skills and a willingness to continuously experiment with emerging SEO, AI, and digital reputation techniques.
• Excellent written and verbal communication skills.
• Ability to work independently, manage priorities, and operate effectively in a fully remote environment.
• Strong judgement, discretion, resilience, and ownership when handling sensitive brand and reputation matters.
• Comfortable working directly with senior leadership and communicating reputation risks, opportunities, priorities, and results clearly.