转市策略 AI 产��� (Go-to-Market AI Product Manager)

Animoca Brands Corporation Limited (ACN: 122 921 813) is a Web3 leader that leverages tokenization and blockchain to deliver digital property rights to consumers, helping to establish the open metaverse and its associated network effects. Animoca Brands realizes its mission via three integrated business pillars: operating Web3 businesses to advance blockchain adoption with native projects such as Moca Network, Anichess, The Sandbox, Open Campus, NEOM Web3 initiatives, and a regulated stablecoin project in partnership with Standard Chartered and HKT; providing digital asset advisory services including tokenomics advisory, liquidity provisioning, and institutional research to help external Web3 projects grow; and investment management, with a portfolio of investments in over 540 companies including industry leaders Pudgy Penguins, Yuga Labs, Axie Infinity, Polygon, Consensys, Magic Eden, OpenSea, Dapper Labs, YGG, and many others.

岗��责

• 独立负责 Minds 旗下的一æ�¡äº§å“�线，对其以令人自豪的状æ€�æ�¨å�‘世界承担最终责任。将已验è¯�的技术能力赋予æ��高的打磨度 —— 包括新手引导ã€�第一个有价值的任务，以å�Šè®©ç”¨æˆ·äº§ç”Ÿå¤�è´­/å›�头使用的关键ç�¬é—´ã€‚
• 该岗ä½�é��常适å�ˆå¤„äº�è�Œä¸šç”Ÿæ¶¯æ—©æœŸã€�希望在产å“�ä¸�市场è�¥é”€çš„交汇处è�·å¾—真å®�产å“�交付ä¸� GTM æ�Œæ�§åŠ›çš„产å“�ç»�ç�†ã€‚我们ä¸�设硬性的最ä½�工作年é™�；我们看é‡�的是å®�é™…å½±å“�力ã€�驱动力和产å“�å“�味。å�ªè¦�你打造过让人喜爱的产å“�，我们就想和你è�Šè�Šã€‚
• ä½ å°†ä¸�市场团队紧密å�ˆä½œè¿›è¡Œäº§å“�定ä½�å’Œå�‘布，å�Œæ—¶ä¸�å�‚直领域 PM å��作，交付能够无ç¼�è��入其å�‚直领域且具备æ��高å“�质的产å“�，ä»�而打造出色的消费级体验。

核心�责

• 负责所辖产å“�线端到端的打磨ä¸�å�‘布：定义范围ã€�首用体验（First-run experience）ã€�è´¨é‡�标准，以å�Šå�šå‡ºå¤§å¤šæ•°äººä¼šå¿½ç•¥çš„“这是å�¦çœŸçš„达到了é�¢å�‘真å®�用户的标准â€�的决定。
• ä¸�市场团队å�ˆä½œåˆ¶å®šäº§å“�定ä½�ã€�å�‘布计划å�Šç”¨æˆ·å�¸çº³è¯�术 —— 并将真å®�的用户å��馈和å�‘布信å�·ç¬¬ä¸€æ—¶é—´å��哺给产å“�迭代。
• ä¸�å�‚直领域 PM 紧密é…�å�ˆï¼Œç¡®ä¿�你交付的产å“�模å�—具备良好的通用å¤�用性，而é��一次性工程。
• ä¿�æŒ�高效紧凑的å�‘布节å¥�——预先ä¸�æ•°æ�®å›¢é˜Ÿå®šä¹‰æˆ�功指标ã€�快速上线ã€�æ�•æ�‰ä¿¡å�·ã€�æ•�æ�·è¿­ä»£ã€‚
• æ��度关注新手引导（Onboarding）和用户的首次æˆ�功体验；以“AI 界的 多邻国 (Duolingo)â€�为标准，打造具备引导性ä¸�æ­£å�‘å��馈的首次使用体验。
• 在你自己的日常工作æµ�中全é�¢ä½¿ç”¨ AI——进行å�Ÿå�‹è®¾è®¡ã€�撰写需求文档（PRD）ã€�生æˆ�ä¸�测试多版本方案ã€�分æ��结æ�œâ€”—以远超传统岗ä½�规范的速度和质é‡�交付产å“�。

任��求

• 能够è¯�æ˜�自己具备独立æ�Œæ�§äº§å“�并高质é‡�交付的能力——无论是在 PM å²—ä½�ã€�产å“�市场（PMM）岗ä½�ã€�个人创业项目，还是你自己独立独立开å�‘上线的作å“�。通常需è¦� 1-3 年相关ç»�验，但å®�际产出的影å“�远比年é™�é‡�è¦�。
• æ•�é”�的产å“�感知力ä¸�æ��高的新手细节è¦�求——能æ•�é”�察觉并修å¤�用户会注æ„�到的粗糙细节。ä¸�仅关注功能是å�¦å�¯ç”¨ï¼Œæ›´å…³æ³¨äº§å“�使用体验是å�¦é¡ºæ»‘。
• 良好的商业ä¸�市场直觉：ä¸�仅关注产å“�如何æ�„建，å�Œæ ·å…³æ³¨äº§å“�如何定ä½�ä¸�被用户采纳。
• 本能般的å�Ÿç”Ÿ AI（AI-Native）æ€�维：习惯性地使用 AI 工具æ�¥åŠ é€Ÿè‡ªèº«å·¥ä½œï¼Œå¹¶å¯¹å¤§æ¨¡å�‹çš„行为机制有足够了解，能够å�šå‡ºå�ˆç�†çš„决策。
• 出色的沟通者ä¸�自然å��调者，能够æ�¨åŠ¨å¸‚场ã€�工程和设计团队å��å�Œé«˜æ•ˆè¿�转，在充满ä¸�确定性的ç�¯å¢ƒä¸­å…·å¤‡æ��强的“先上线ã€�å†�学习ã€�快速迭代â€�的行动å��好。

加分项

• 具备消费级ã€�移动端或 AI 产å“�的上线å�‘布ç»�验。
• 具备游æˆ�产å“�ç»�验是é‡�大加分项——我们尤其é�’ç��兼具游æˆ�ä¸�é��游æˆ�产å“�ç»�验的人æ‰�，因为 Minds 正在将ç�°å®�世界的任务转化为游æˆ�机制。
• 熟悉智能体 AI（Agentic AI）ã€�IM/è�Šå¤©å�Ÿç”Ÿäº§å“�或创作者工具。
• 具备数æ�®åˆ†æ��å’Œ AB 测试的å®�æ“�ç»�验。

The Perks of Joining Animoca Brands:

• A Vibrant and Diverse Workplace: Immerse yourself in a dynamic, multi-cultural environment with colleagues from over 15 nationalities (and growing!). We celebrate diversity and foster a global perspective.
• Incentives in the Web3 Space: Be a part of the future and align your success with the growth of our innovative projects.
• Direct Impact and Flat Structure: Your voice matters. We operate with a flat organizational structure, ensuring your ideas are heard and implemented quickly.
• Comfortable and Creative Atmosphere: Embrace a relaxed and productive work environment with casual attire.
• Opportunities Across the Ecosystem: Expand your horizons by collaborating with various subsidiary brands within the Animoca Brands network, gaining exposure to a wide range of projects and technologies.
• Comprehensive Benefits Package: We care about your well-being. Enjoy a comprehensive benefits package, including medical, life, and transportation allowances.

Personal Information Collection Statement

Personal data provided by the Job Applicant will be used strictly in accordance with the Employer’s Personal Data Policies, a copy of which will be provided immediately upon his/her request. All classified data will be treated confidentially within the Human Resources & Administration Department. Personal data of unsuccessful applicants may be retained for a period of up to 3 months.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

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