Digital Marketing Manager APAC (Beauty)

Retained search: An international beauty group is hiring an experienced

Regional Digital Marketing Manager (APAC)

to strengthen its digital, e-commerce and social commerce engine across the region.

Based in its regional hub in Singapore , this is a hands‑on regional role for someone who can translate brand direction into strong market execution. The mandate covers marketplace growth, TikTok/social commerce, digital media, content, agency management and digital capability building across Asia.

Key Responsibilities

Lead the regional digital marketing and e-commerce agenda across APAC, covering marketplaces, social commerce, digital media, content and performance

Translate global brand direction into practical digital plans for APAC markets, balancing consistency, local relevance and commercial delivery

Drive platform performance across TikTok, Shopee, Lazada, Tmall and others

Partner with local markets, distributors, agencies and platform partners to improve campaign quality, conversion, content execution and digital capability

Act as the regional digital expert, building clear playbooks, performance insights and guidance for markets at different maturity levels

Key Requirements

Over 8+ years’ experience in digital marketing, e-commerce or digital commerce within beauty, consumer, retail or FMCG

Strong SEA, North Asia or APAC digital experience, especially across online marketplaces, TikTok/social commerce, paid media and content‑led conversion

Brand‑side experience strongly preferred; agency, platform or provider‑side candidates should bring prior brand‑side exposure

Strong beauty sensibility, with the taste and judgement to balance brand image, consumer experience and commercial outcomes

Strategic enough to shape regional direction, but hands‑on enough to understand marketplace operations, campaign mechanics, analytics and local execution

Argyll Scott Singapore Pte Ltd
EA License No. 16S8105
Liew Foo Kin
EA Reg No: R1982421

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