Director of Product Marketing

Global Product Marketing Manager – Singapore

About the Company

A global distributor of electronic components, helping businesses accelerate product development and market launch through innovative sourcing, supply-chain, and value-added solutions. The organization serves a broad range of industries, including communications, consumer electronics, automotive, industrial, and other technology-driven markets.

Key Responsibilities:

• Develop and execute global product marketing strategies for assigned electronic component product lines and franchises.
• Identify key markets, industry trends, emerging technologies, customer segments, and new business opportunities to drive product growth globally.
• Develop comprehensive go-to-market strategies and marketing plans aligned with business objectives, market demand, supplier priorities, and customer requirements.
• Build strong relationships with key semiconductor and electronic component manufacturers, franchise partners, vendors, and internal stakeholders.
• Work closely with suppliers and franchise partners to identify opportunities for portfolio expansion, demand creation, new product introductions, and revenue growth.
• Develop a deep understanding of product lines, applications, competitive positioning, pricing models, market dynamics, and customer requirements.
• Create and manage strategic plans for assigned product lines, incorporating product positioning, market development, demand-generation initiatives, and commercial objectives.
• Drive design-in and design-win opportunities by working closely with Field Application Engineers (FAEs), sales teams, suppliers, and customers.

Required Experience:

• Degree in Electronics (or equivalent)
• Experience with franchised distribution

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