Director, Global Go-to-Market, Core Games

Role Overview

The Director of Global Go-to-Market (GTM) for Core Games is a highly strategic role responsible for translating commercial objectives, brand identities and audience strategies into unified, high-impact global campaign architectures. This leader will own the end-to-end GTM strategy for 2K’s portfolio of Core Games, acting as the primary orchestrator between Franchise, Regional, and Cross-Functional teams.

What You Will Do

Build and own the end-to-end global campaign strategy for assigned Core Games titles, informed by commercial goals, long-range franchise vision, brand positioning, audience strategy, and budget. Translate global playbooks into clear campaign architectures that scale globally while allowing for regional nuance.

Why It Might Be a Fit

Success in this position is defined by the ability to streamline decision-making, ensure campaign fidelity from strategy to execution, and maintain a constant, performance-driven optimization mindset throughout the entire product lifecycle.

Requirements

• 10+ years of experience in integrated marketing, global marketing or go-to-market roles
• 5+ years leading global teams, including both established and emerging markets such as MENA
• Demonstrated architecture and ownership of large-scale, multi-region campaigns
• Experience managing integrated investment approaches
• Strong analytical and performance-optimization capability
• Proven ability to lead horizontally in complex matrixed organizations
• Games, entertainment, or consumer technology experience preferred

Benefits

• medical
• dental
• vision
• basic life insurance coverage
• 14 paid holidays per calendar year
• paid vacation time per calendar year (ranging from 15 to 25 days)
• discretionary time off program
• up to 10 paid sick days per calendar year
• paid parental and compassionate leave
• wellbeing programs for mental health and other wellness support
• family planning support through Maven
• commuter benefits
• reimbursements for fitness-related expenses
• 401(K) plan
• Employee Stock Purchase Program