Manager, Global Product Marketing, NBA

Role Overview

The Manager of Global Product Marketing NBA will drive marketing initiatives that fuel NBA 2K’s evolution, exploring new markets and emerging technologies to deepen player engagement and retention. This role requires a background in video game marketing and a genuine interest in the NBA 2K ecosystem and live-service gaming.

What You Will Do

The Manager will shape the journey by partnering with cross-functional teams to create product positioning that supports players throughout their entire lifecycle. They will drive innovation by collaborating with Developers, Product, and Commercial leads to launch marketing workstreams for new in-game technologies.

Why It Might Be a Fit

The right person will understand the gaming landscape and its players, bring ideas to the table, utilize insights, and help turn them into real in and out of game moments. They will be willing to contribute thoughtfully, ask the right questions, and bring energy, collaboration, and intention to everything they do.

Requirements

• Background in video game marketing
• Genuine interest in the NBA 2K ecosystem and live-service gaming
• Deep knowledge of professional and collegiate basketball culture
• Experience with lifecycle marketing tools or project management platforms
• Ability to learn quickly and navigate changing priorities

Benefits

• Medical, dental, vision, and basic life insurance coverage
• 14 paid holidays per calendar year
• Paid vacation time per calendar year (ranging from 15 to 25 days)
• Up to 10 paid sick days per calendar year
• Paid parental and compassionate leave
• Wellbeing programs for mental health and other wellness support
• Family planning support through Maven
• Commuter benefits
• Reimbursements for fitness-related expenses
• 401(K) plan
• Employee Stock Purchase Program
• Bonus and/or equity awards