Consumer Marketing Manager I/II

Role Overview

The CREON Consumer Marketing Manager plays a pivotal role in shaping and driving the consumer growth strategy for a leading brand in Exocrine Pancreatic Insufficiency (EPI). This individual will lead the development of insight-driven, omnichannel marketing initiatives that expand condition awareness, reach high-priority patient segments, and accelerate brand growth.

What You Will Do

Key Responsibilities include Audience Strategy & Targeting, Condition Awareness Strategy, Consumer Strategy & Campaign Execution, Insight Generation & Activation, Omnichannel Optimization, Agency Leadership, Cross-Functional Leadership, Market & Competitive Strategy, Patient-Centric Innovation, Field Integration, Social & Engagement Strategy, Brand Communication, and Budget & Performance Management.

Why It Might Be a Fit

This is a high-visibility role with the opportunity to directly impact patient outcomes, shape market growth, and influence the future of the CREON brand. The ideal candidate will have a strong understanding of core marketing fundamentals, including positioning, creative development, and media optimization, and be able to translate complex clinical or technical information into compliant, compelling consumer messaging.

Requirements

• Bachelor’s degree
• Relevant experience in brand or consumer marketing (healthcare/pharma preferred)
• Demonstrated experience developing and executing integrated, multi-channel marketing campaigns
• Proven ability to lead and influence cross-functional teams and manage agency partners
• Strong understanding of core marketing fundamentals, including positioning, creative development, and media optimization
• Ability to translate complex clinical or technical information into compliant, compelling consumer messaging
• Experience working in a matrixed organization with multiple stakeholders
• Experience using data and insights to inform targeting, campaign strategy, and optimization
• Strong communication, analytical, and project management skills
• Self-starter with a proactive mindset and strong ownership orientation

Benefits

• paid time off (vacation, holidays, sick)
• medical/dental/vision insurance
• 401(k)
• long-term incentive programs