Marketing Manager, Lifecycle Management

Role Overview

We are seeking a results-driven Marketing Manager, Lifecycle Management, who is passionate about bringing lifecycle lead generation programs to life and delivering results. This role supports ideation, development, implementation, and optimization of targeted marketing campaigns to attract, engage, convert and win back customers.

What You Will Do

Manage customer segmentation and targeting to deliver highly personalized and relevant messages at scale, champion content management and recommendations that will drive deeper engagement with leads, and maintain and improve processes and documentation in support of campaign execution, reporting, and on-time launch dates.

Why It Might Be a Fit

You have a passion for data-driven marketing, customer segmentation, and personalization, and are driven by a curiosity to test and learn quickly to identify opportunities.

Requirements

• Bachelor’s degree in Marketing, Business, or related fields
• 5+ years of experience in direct-to-consumer lifecycle, CRM, digital and/or email marketing