Product Manager: Digital Marketing & Innovation

Role Overview

As a Product Manager – Digital Marketing & Innovation Technology, you will architect the 2–3 year technology foundation for AG Barr’s digital marketing maturity, D2C evolution, and new product pipeline. This is the most forward-looking role within the CDTO, requiring a leader who thrives in ambiguity, uses sharp product discovery to shape unformed requirements, and turns emerging technology into direct commercial impact.

What You Will Do

Own the Marketing & Technology Roadmap: Lead the strategic tech direction for marketing automation, campaign management, social tools, and D2C foundations to improve marketing effectiveness. Modernise Innovation Tooling: Partner with R&D to optimise stage-gate processing, portfolio tracking, and ideation platforms to accelerate our growth pipeline.

Why It Might Be a Fit

We are looking for an engaging and inspiring individual to step into this crucial role. You will play a key part in influencing, improving, and understanding the effectiveness of our increased marketing investment, while also informing and enabling our innovation pipeline.

Requirements

• Proven product management experience spanning digital marketing technology, campaign management, or D2C platforms.
• An inspiring and engaging communication style, with the ability to influence stakeholders and bring people on a digital transformation journey.
• A strong product discovery mindset with a track record of defining roadmaps in highly ambiguous environments.
• Sharp commercial acumen, with the ability to link technology investments directly to marketing performance outcomes.
• A solid understanding of data privacy, consumer consent management, and GDPR compliance.

Benefits

• Uncapped bonus linked to business performance
• Defined contribution Pension
• Up to 34 days holiday (depending on shift pattern)
• Flexible holiday trading
• Flexible cash pot to spend on benefits
• Healthcare Cash Plan
• Flexible benefits e.g. discounts & cashbacks, gym memberships, technology purchases etc
• Life assurance
• Save as you earn scheme
• Staff sales discount
• Free AG Barr products throughout your working day and staff sales
• Annual salary review
• Ongoing professional development and access to Learning and Development programmes and content