Demand Marketing Manager – Apex Invest

Role Overview

As a Demand Marketing Manager for Apex Invest, you will be responsible for driving global demand generation across a sophisticated, data-driven private capital platform and supporting services. You will lead integrated campaigns that drive allocator engagement, fund manager acquisition, and platform adoption, working closely with Portfolio Marketing, Sales, Product, and Events teams to ensure a consistent go-to-market approach.

What You Will Do

Key responsibilities include go-to-market planning, campaign strategy, demand generation, audience and value proposition development, content and thought leadership, performance marketing and optimisation, sales alignment and enablement, and platform and data integration.

Why It Might Be a Fit

This role requires 4-7 years of experience in B2B demand marketing, ideally within financial services, fintech, or capital markets ecosystem. You should have a strong understanding of private markets, investment ecosystems, or capital raising dynamics, and be able to translate complex platform or technology propositions into clear, commercial messaging.

Requirements

• 4-7 years’ experience in B2B demand marketing
• Experience in financial services, fintech, or capital markets ecosystem
• Strong understanding of private markets, investment ecosystems, or capital raising dynamics
• Ability to translate complex platform or technology propositions into clear, commercial messaging
• Hands-on experience with CRM and marketing automation tools (e.g. Salesforce)
• Excellent communication skills, with a clear and concise storytelling style