Demand Marketing Manager

Role Overview

As a Demand Marketing Manager for Apex Invest, you will be responsible for driving global demand generation across a sophisticated, data-driven private capital platform and supporting services. You will lead integrated campaigns that drive allocator engagement, fund manager acquisition, and platform adoption, working closely with Portfolio Marketing, Sales, Product, and Events teams to ensure a consistent go-to-market approach.

What You Will Do

You will own GTM planning for Apex Invest campaigns, including product launches, feature releases, solution activations, and event-led demand programs. You will design and execute multi-channel demand generation campaigns targeting institutional allocators, fund managers, and use channels including paid media, email, digital content, webinars/events, and partnerships.

Why It Might Be a Fit

You will have the opportunity to be part of an expanding large global business, with competitive remuneration commensurate with skills and experience, training and development opportunities, and a genuinely unique opportunity to be part of an expanding large global business.

Requirements

• 4–7 years’ experience in B2B demand marketing, ideally within: Financial services / asset management, Fintech / WealthTech, Capital markets ecosystem
• Proven experience delivering multi-channel, global demand generation campaigns
• Strong understanding of private markets, investment ecosystems, or capital raising dynamics (preferred)
• Ability to translate complex platform or technology propositions into clear, commercial messaging
• Experience working in matrixed, global organisations across Product, Sales, and Marketing teams
• Strong analytical capability with experience in performance tracking and optimisation
• Hands-on experience with CRM and marketing automation tools (e.g. Salesforce)
• Excellent communication skills, with a clear and concise storytelling style

Benefits

• Competitive remuneration commensurate with skills and experience
• Training and development opportunities
• Genuinely unique opportunity to be part of an expanding large global business