Marketing Communications & Media Manager

Role Overview

The Marketing Communications & Media Manager is responsible for leading the advertising and media strategy, annual planning, and budget management to maximize brand impact and business growth. This role oversees development of integrated media plans and the end-to-end production of marketing assets and content, ensuring all materials align with strategic objectives, brand standards, and regulatory/compliance requirements.

What You Will Do

Own the annual and quarterly advertising and media strategy aligned to brand and business objectives. Develop integrated, multi-channel media plans around key formulas and campaigns. Partner with Insights/Analytics to define KPIs, measurement approaches, and optimization plans.

Why It Might Be a Fit

Strong attention to detail, analytical skills, a strategic mindset, and a passion for animal health and nutrition. Proven track record managing multi-channel media plans and budgets with measurable outcomes. Experience leading creative development/production and asset management across digital and offline touchpoints.

Requirements

• Strategic thinking and strong marketing fundamentals
• Budget management, forecasting, and comfort with financial reporting
• Strong project management: timelines, scope, stakeholders, approvals, and deliverable quality
• Data-driven decision-making; ability to interpret performance data and optimize plans
• Excellent written and verbal communication; strong briefing and presentation skills
• High attention to detail and ability to thrive in a fast-paced environment
• Proven track record managing multi-channel media plans and budgets with measurable outcomes
• Experience leading creative development/production and asset management across digital and offline touchpoints
• Experience working cross-functionally and managing external vendors

Benefits

• Comprehensive benefits package
• Healthcare and insurance benefits beginning on day one
• 401K plan with a match and profit-sharing contribution from Zoetis
• 4 weeks of vacation