Event Marketing Manager

Role Overview

The Event Marketing Manager is responsible for developing and executing Alliance’s event marketing strategy to drive brand awareness, generate qualified leads, influence pipeline growth, and support company revenue goals. This role owns the planning, coordination, execution, and measurement of all in-person and virtual events.

What You Will Do

Develop and execute event marketing strategy, plan and manage events, research industry associations and events, analyze market trends, manage event budgets, track and monitor event performance, and collaborate with Sales, Partnerships, Leadership, and Marketing teams.

Why It Might Be a Fit

The ideal candidate is highly organized, data-driven, relationship-oriented, and passionate about creating exceptional event experiences that deliver measurable business outcomes. This role requires strong project management and organizational skills, experience working cross-functionally with Sales and Marketing teams, and proficiency with CRM and marketing automation platforms.

Requirements

• 2+ years of experience in event marketing, Sales, field marketing, demand generation, or event management
• Experience managing conferences, trade shows, webinars, and corporate events
• Strong project management and organizational skills
• Experience working cross-functionally with Sales and Marketing teams
• Strong analytical skills and ability to measure and communicate marketing impact
• Excellent written, verbal, and interpersonal communication skills
• Proficiency with CRM and marketing automation platforms

Benefits

• Competitive compensation plan (base + bonus)
• Medical, Dental, Vision coverage offered
• Supplemental insurance options available
• 401K Safe Harbor Match
• Paid Military Leave
• Paid parental Leave
• Generous personal time off policy
• 12 company paid holidays
• Annual company offsite