Director, Product Marketing

On Site Full TimeShanghai, ChinaASM

Role Overview

The Director, Product Marketing is a senior strategic leader responsible for driving ASM’s product and business success in the market. This role defines and executes go-to-market strategies, shapes product and technology roadmaps through deep customer and market insight, and builds strong executive-level customer partnerships to accelerate adoption, market share, and profitability.

What You Will Do

Key responsibilities include China Market & Industry Research, Product Positioning & Value Packaging, Strategic Leadership & Business Ownership, New Product Introduction (NPI) & Market Positioning, Technology & Product Roadmap Influence, Sales & Market Strategy, Executive Customer Engagement, Commercial Leadership, and Business Operations & Forecasting.

Why It Might Be a Fit

The ideal candidate will have a strong technical and commercial background in the semiconductor capital equipment industry, with a proven track record in driving strategic growth initiatives and product adoption, influencing product and technology roadmaps, and managing executive-level customer relationships.

Requirements

  • MS in Chemical Engineering, Materials Science, Chemistry, Physics, or related technical discipline
  • Minimum 10 years of relevant experience in semiconductor capital equipment or related industry
  • At least 5 years in product marketing, business development, sales, or product management roles

Benefits

  • equal opportunity employer
  • considered qualified applicants for employment without regard to race, color, religion, age, nationality, social or ethnic origin, sexual orientation, gender, gender identify or expression, marital status, pregnancy, political affiliation, disability, genetic information, veteran status, or any other characteristic protected by law

To apply for this job please visit www.asm.com.


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