Marketing Director, Consumer

Role Overview

AstraZeneca is seeking a Marketing Director, Consumer to lead the consumer marketing strategy for BREZTRI, our inhaled respiratory therapy for COPD and Asthma. In this role you will own the consumer brand plan and drive omnichannel campaigns that build awareness and activate patients.

What You Will Do

Own and develop the annual consumer marketing strategy and brand plan for BREZTRI, lead omnichannel direct-to-consumer (DTC) campaign development, drive patient acquisition, activation, and adherence programs, and manage creative, media, and analytics agency partners.

Why It Might Be a Fit

8+ years of marketing experience, including significant consumer/DTC experience in pharmaceutical or healthcare, demonstrated success leading omnichannel and DTC campaigns, and experience navigating pharmaceutical regulatory and MLR/PRC review processes.

Requirements

• Bachelor’s degree in marketing, business, life sciences, or related field; MBA preferred
• 8+ years of marketing experience, including significant consumer/DTC experience in pharmaceutical or healthcare
• Demonstrated success leading omnichannel and DTC campaigns from strategy through execution
• Experience navigating pharmaceutical regulatory and MLR/PRC review processes
• Proven people-leadership experience managing and developing marketing talent
• Strong agency and budget management skills

Benefits

• medical & life insurance
• annual bonus
• education cost reimbursement
• vacation