Senior Manager, Marketing Operations – Orchestration & Automation Strategy

Role Overview

Join us as we work to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all. We’re looking for a Senior Manager of Marketing Operations to lead marketing orchestration operations and automation strategy across the buyer journey.

What You Will Do

Design and govern the operational framework for how prospects move across marketing programs, nurture streams, digital experiences, SDR motions, events, and campaigns. Own contact strategy, including audience prioritization, communication frequency standards, eligibility rules, and engagement governance.

Why It Might Be a Fit

7+ years in Marketing Operations, Lifecycle Marketing, Demand Generation, Revenue Operations, or a related B2B marketing role. Familiarity with AI-enabled marketing capabilities and a track record of applying them in real-world use cases.

Requirements

• 7+ years in Marketing Operations, Lifecycle Marketing, Demand Generation, Revenue Operations, or a related B2B marketing role
• Familiarity with AI-enabled marketing capabilities and a track record of applying them in real-world use cases
• Experience building segmentation, personalization, suppression, prioritization, trigger, and eligibility frameworks
• Strong understanding of lifecycle architecture, data flows, lead management, audience governance, and marketing-to-sales handoff processes
• Hands-on expertise with marketing automation platforms (Marketo, HubSpot, Pardot) and CRM systems (Salesforce)
• Strong analytical skills with experience using reporting/BI tools (Tableau, Power BI, or similar)
• Systems thinker with the ability to design and communicate complex workflows
• Strong collaborator who can influence across teams and translate strategy into execution
• Strong understanding of data models, data flows, and lifecycle architecture
• Strong collaborator who can influence Marketing, Sales, and IT
• Ability to translate strategy into execution and communicate complex concepts to non-technical stakeholders
• Demonstrated experience applying AI in marketing use cases (e.g., segmentation, personalization, lead scoring, journey decisioning, campaign optimization)
• Familiarity with modern AI tooling (e.g., generative AI, predictive analytics, CDPs, intent data platforms) and ability to evaluate/build use cases
• Understanding of prompt engineering, workflow automation, and/or integration of AI into marketing stacks
• Knowledge of AI governance, data privacy, and ethical considerations in marketing applications

Benefits

• health and financial benefits
• commuter support
• employee assistance programs
• tuition assistance
• employee resource groups
• collaborative workspaces
• flexibility
• annual discretionary bonus plan
• variable compensation plan
• equity plans
• paid holidays